Corporate Social Responsibility & Community Involvement

Corporate Social Responsibility is not just a fad – it’s a must in any business setting. How can you possibly sustain yourself if you don’t contribute to your community (and abroad)? ARAMARK defined its CSR platform fourfold: recognizing employees, reducing environmental waste, promoting healthy lifestyles, and a hands-on approach to community building. You can see that each part of the whole has a different color. These are combined with the tagline – enriching lives every day – to solidify the CSR message.

CSR Video

I combed through what was probably thousands of photos and archives to choose just the right imagery for a small feature on CSR. Each facet of the program has its own feel and theme; the video spoke to that.

CSR Brand Guidelines

What would a brand be without guidelines? I included everything, from what not to do (don’t stretch the logo! don’t make the icons a kitten!) to what percentage of original versus stock photography should be used.

Community Involvement Intranet

The Community Involvement group (which includes ARAMARK Building Community) needed a portal for its many volunteers. I also designed e-blast templates, notepads, stationery, and other collateral needed to keep the group well informed.

Community Involvement Training Guide

All these new volunteers needed a leader, and each leader used this guide to ensure a healthy, safe, and positive experience for all.